Expert Speaker: Jake Sorensen, Sr. ABM Manager at Recharge
Host: ForgeX
This webinar features a deep dive into how leading B2B teams are scaling Account-Based Marketing (ABM) from 1:1 to 1:Many without losing impact. Based on real-world execution, this session highlights what’s working today in ABM, what to avoid, and how to measure success.
Learn what it takes to successfully:
- Align cross-functional teams including Sales, Marketing, RevOps, and Product around shared ABM goals
- Leverage tools like Clay and Gong to systematize sales feedback and drive repeatability
- Integrate direct mail, AI prompts, and small-scale events as part of a unified ABM strategy
- Measure program performance with metrics that reflect influence, velocity, engagement, and sales alignment
