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Anchor: About

A Half Day of ABM Insights and Networking for Senior B2B Leaders.

Stuffy keynotes and recycled ABM content is circa 2016.
Learn from best-in-class ABM leaders who are innovating the future and a modernized style of research that fills the gap after the mega-size firms acquired analyst firms SiriusDecisions and TOPO.

Here’s What You Can Expect:
1. Learn modernized ABM research and innovative best practices that actually reflect the future of account-based GTM.
2. Network with +50 senior B2B leaders in structured roundtable discussions.
3. Gain real-world strategic and tactical takeaways from leading ABM programs that will immediately up-level your strategy.

Strategic and Tactical ABM Takeaways

+50 Account-Based GTM Leaders

No Vendor Pitch-Slapping

Anchor: Agenda

AGENDA

8:30 - 9:15 Registration, Breakfast & Networking
9:15 - 9:30 Event Introductions
9:30 - 10:15 Session: The State of Account-Based GTM

ForgeX to share insights around the current climate of Account-Based GTM from their proprietary research and benchmarking.

10:15 - 11:15 Session: Peer Insights - The Secrets Behind Leading ABM Programs

Unmasking the details behind the top Account-Based GTM plays, successes, use-cases.

11:15 - 11:45 Lunch & Networking
11:45 - 13:00 Exercise: Highlights & Hurdles

Structured peer-to-peer discussion around what is working well, and where there are areas of opportunity within their existing programs.

13:00 - 13:45 Session: Overcoming Account-Based GTM’s Challenges

ForgeX to uncover the biggest challenges facing Account-Based GTM today, while discussing best practices to overcome them based on proprietary research insights.

13:45 - 14:00 Closing Remarks
14:00 - 17:00 Happy Hour & Networking