Where Account-Based GTM Leaders Come to Grow
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Account-Based Innovation Tour

San Francisco, CA → 11.12.24 → Space is Limited
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Anchor: About

A Half Day of ABM Insights and Networking for Senior B2B Leaders.

Stuffy keynotes and recycled ABM content is circa 2016.
Learn from best-in-class ABM leaders who are innovating the future and a modernized style of research that fills the gap after the mega-size firms acquired analyst firms SiriusDecisions and TOPO.

Here’s What You Can Expect:
1. Learn modernized ABM research and innovative best practices that actually reflect the future of account-based GTM.
2. Network with +50 senior B2B leaders in structured roundtable discussions.
3. Gain real-world strategic and tactical takeaways from leading ABM programs that will immediately up-level your strategy.

Strategic and Tactical ABM Takeaways

+50 Account-Based GTM Leaders

No Vendor Pitch-Slapping

Anchor: Agenda

AGENDA

8:30 - 9:15 Registration, Breakfast & Networking
9:15 - 9:30 Event Introductions
9:30 - 10:15 Session: The State of Account-Based GTM
  • ForgeX to share insights around the current climate of Account-Based GTM from their proprietary research and benchmarking.

10:15 - 11:15 Session: Peer Insights - The Secrets Behind Leading ABM Programs
  • Unmasking the details behind the top Account-Based GTM plays, successes, use-cases.

11:15 - 11:45 Lunch & Networking
11:45 - 13:00 Exercise: Highlights & Hurdles
  • Structured peer-to-peer discussion around what is working well, and where there are areas of opportunity within their existing programs.

13:00 - 13:45 Session: Overcoming Account-Based GTM’s Challenges
  • ForgeX to uncover the biggest challenges facing Account-Based GTM today, while discussing best practices to overcome them based on proprietary research insights.

13:45 - 14:00 Closing Remarks
14:00 - 17:00 Happy Hour & Networking
Anchor: Speakers

Our Keynote Speakers

Davis Potter

CEO, Co-Founder

ForgeX

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Matt Steffen

Senior Research Advisor

ForgeX

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Desiree Daniels

Head of Retail Industry Marketing

Google Cloud

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Jessie Wu

Head of ABM, Construction Cloud

Autodesk

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Akriti Gupta

Director, Marketing

LinkedIn

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Jessica Kao

Senior Director, Marketing Operations and Martech

Cloudflare

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Allison Asplund

Director, Head of Global ABM 1:Few Clusters

ServiceNow

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Ashton Wright

Global ABM Marketing Lead

Slack

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Tom Keefe

Principal GTM Expert

Demandbase

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Mitch Speers

CRO

BuyerForesight

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Announcing Soon...

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Event Location:

Autodesk Gallery 1 Market St # 200, San Francisco, CA 94105
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Forging the Future of Account-Based GTM.

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