Dentsu, one of the world’s largest advertising agency conglomerates, acquired Merkle - then the largest B2B marketing agency in the US - in 2016 for over $1B. Denstu kept Merkle intact as its B2B-focused brand and continued to build it out through significant investments in its operations and further acquisitions of complementary B2B agencies. It now has 12,000 employees and over 50 offices throughout the Americas, EMEA, and APAC. With a relatively large team of dedicated ABM experts, ABM is one of the most common GTM strategies Merkle supports, with capabilities to support both Enterprise ABM and Growth ABM. Its data-driven approach to ABM is enabled by technology, supported by its Demandbase partnership and its own proprietary tools such as the B2B Connect platform which merges professional and consumer profiles into a single person ID, enabling marketers to understand both dimensions of a target buyer. Merkle primarily serves large nonprofits and enterprise customers, including many leading F1000 companies. 

Number of employees: 5,000+ 

HQ location: Columbia, MD, USA

For more information visit: dentsu.com