Author: Matt Steffen Contributors: Chandler Martin, Davis Potter Across many organizations, B2B marketing teams are at varying stages of readiness when it comes to adopting AI in support of their account-based GTM programs. This self-assessment tool helps you understand where your organization stands today and how to progress with confidence.
Drawing on proprietary ForgeX research that was also featured in the recent
AI+ABM Inflection Point research report, this tool offers a research-backed method of evaluating an organization’s readiness to leverage AI for ABM by scoring across different key dimensions and revealing how responses compare to trends observed in our research. It also provides tailored guidance that equips teams to streamline and advance the use of AI for ABM.
This assessment enables organizations to:
- Assess current AI for ABM readiness across several critical capabilities
- Isolate the highest-impact opportunities for AI within their ABM program
- Identify where gaps may hold them back
- Gain clear direction on how to strengthen readiness to embrace AI for ABM
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