ForgeX Executive Council 12.19.25

Agenda

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Welcome! 5-min

2025 EOY Highlights 10-min

Executive Council 2026 10-min

Shaping Research in 2026 25-min

Questions and close 10-min

AGENDA #1

2025 EOY Highlights

ForgeX Private Community

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839 Community Members

10 In-Person Roadshow Events

5

Best-in-Class Research Releases around ABM

6

X2 New ABM Virtual Certification Courses w/ Demandbase

7

AGENDA #2

Executive Council in 2026

Refreshed Executive Council Membership Perks

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Strategic Influence Elevate Your Personal Brand Shape the Future of ABM

First to Know Private Community Access

Your insights will guide the direction of our research and content, ensuring it resonates with industry trends and needs.

You will be prioritized for all content features, podcast episodes, virtual and live events, etc.

Partner with us to build, shape and guide our new ABM frameworks and models, forging the future of B2B marketing.

Gain exclusive access to all research and reports before they are published.

Engage with fellow Council Members within a private Slack space and at exclusive, member-only events.

© 2025 ForgeX LLC. All Rights Reserved.

Membership Commitments

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01 Monthly Syncs

45 min each month to sync as a council. Attend 60% of meetings per year.

02 Quarterly Contribution

To research or sharing insights and opinions with the council.

03 Social Media Advocacy

Share timely ForgeX updates, research and innovation through your channels.

04 Community Engagement

At a minimum, quarterly contribution and engagement in our communityʼs designated Slack channel.

© 2025 ForgeX LLC. All Rights Reserved.

NEW Meeting Types

1. Guest Speaker 2. Research Discussion 3. Roundtable Discussion 4. Member Showcase, e.g.

Show and Tell 5. Feedback/Advisory: “Build

together”

© 2025 ForgeX LLC. All Rights Reserved.

2026 Member Meeting Dates

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● Jan 16th ● Feb 20th ● March 20th ● April 17th ● May 15th ● June 19th ● July 17th

● Aug 21st ● Sept 18th ● Oct 16th ● Nov 20th ● Dec 18th

AGENDA #3

Shaping Research in 2026

Revenue Vault

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AI in ABM Certification Course

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Participate in the survey and receive a complimentary copy of the report.

All responses are anonymous and data will not be shared with any third parties.

Contact ForgeX with any questions.

2026 State of AI in ABM Research: We Need Your Input!

© 2025 ForgeX LLC. All Rights Reserved.

Editorial Pillars for 2026

Our 2026 Research Priorities

Executive Overview This editorial calendar defines ForgeXʼs research priorities for 2026. It outlines the key themes, asset formats, and release timelines that will guide our analyst output, client-facing content, and market POV.

AI  ABM ABM DeploymentMeasurement & Reporting

1 2 3

© 2025 ForgeX LLC. All Rights Reserved.

Production Calendar & Release Dates

Launch Timeline Research Report Q1 Jan - Mar)

● The 2026 State of AI in ABM Report

Q2 Apr - Jun)

● Operationalizing Buying Groups in your ABM Reporting ● How AI is Enabling GTM Leaders to “Do More With Lessˮ

Q3 Jul - Sept)

● Personalization Across ABM Deployment Model Types ● What CMOs Need to Know About Generative AI in ABM

Q4 Oct - Dec)

● Building and Scaling Your ABM Team: Roles & Responsibilities ● Scaling ABM

THANK YOU FYʼ26 is going to be INCREDIBLE.

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