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What Makes ForgeX Different

Research-Enabled

Proprietary benchmarks, data, and insight built into every engagement.

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Work with experts who’ve operated at your level.

Outcome-Oriented

We don’t just throw “frameworks” and “playbooks” at your team.

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Over The Past 5 Years:

A negligent lack of account-based innovation has left GTM leaders without the frameworks, benchmarks, or support they need to succeed.

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So We Launched, ForgeX:

A next-generation research and advisory firm helping B2B companies modernize their Account-Based GTM and AI strategies.

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We Spend Our Time:

Conducting rigorous primary research, benchmarking performance, and advising GTM teams on how to win with precision, speed and scale.

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Our Research Shows:

B2B companies that operationalize an account-based strategy across the entire GTM lifecycle and enable it with AI consistently outperform those that do not.

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Members Include

Meet Davis Potter, ForgeX CEO and Co-Founder

Davis is the CEO and Co-founder of ForgeX, and one of the most respected voices in Account-Based Marketing and modern GTM. He built and scaled ABM Programs and Centers of Excellences at hypergrowth disruptors like Scale AI and industry giants like Google Cloud and Pegasystems, driving millions in pipeline and closed revenue.
As a public speaker and thought leader, Davis has delivered keynotes and joined podcasts alongside the most influential names in B2B marketing.

Our Team of Advisors

Hannah Fairfield

Head of Operations

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Yael Lara

GTM Executive Coordinator

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Matthew Steffen

Senior Research Advisor

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Chandler Martin

Research Advisor

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Desiree Daniels

GTM Advisor

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Amber Bogie

GTM Advisor

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