🎥 Small Budget, Big Ambitions: Starting ABM from the Trenches
Watch an exclusive session featuring Sumner Vanderhoof, CEO of Propensity, as we break down whether you need expensive $$$$ tech and tactics to launch a successful ABM program. We answer: - Should you purchase an ABM Platform to start? - What additional technology / tools should you purchase in order to launch ABM? - If your leadership is still stuck on MQLs, what should you do?
