Author: Eric Wittlake Contributors: Matt Steffan, Chandler Martin, Davis Potter The 2026 AI in ABM Benchmark Report examines how leading B2B organizations are deploying AI across their account-based marketing programs, where AI is delivering measurable business impact, and what separates top-performing teams from the rest.
With this report, you can help your organization:
- Benchmark your AI maturity against your peers and understand how top-performing ABM teams are approaching AI.
- Identify the highest-impact AI use cases to prioritize future investments.
- Make more informed AI investment decisions with benchmark data on adoption, ROI, governance, and technology strategy.
