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Account-Based GTM Architecture™

The framework to design, optimize and scale a holistic Account-Based GTM strategy.

Modernized ABM Deployment Models

The models to deploy ABM including: Enterprise ABM, Growth ABM and Deal Acceleration.

Account-Based Arrow™

The measurement framework and unified data model to measure success.

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Account-Based GTM Certification

Certification course for account-based GTM.

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Account-Based Measurement & Reporting Certification

Certification course for account-based measurement & reporting.

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Connect With Your Instructors

Stephanie S. McArthur

Principal, ABX Expert Demandbase

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Davis Potter

CEO, Co-founder ForgeX

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Demandbase + ForgeX

Why did Demandbase and ForgeX partner to deliver this certification?
  • As a leading B2B analyst firm specializing in Account-Based GTM strategies, ForgeX delivers research-backed frameworks, models, and insights powering this course.

Bringing:
  • Rigorous research, benchmarking, and analysis on core account-based metrics.
  • Modernized frameworks, models and tools.
  • Expert guidance and advisory tailored to the unique needs of organizations at various stages of their Account-Based GTM journeys.

Presentation Deck | Account-Based GTM Essentials Certification

Presentation Deck | Account-Based GTM

Workbook | Account-Based GTM

Account-Based Measurement & Reporting | Virtual

Account-Based GTM Certification | Virtual

Workbook | Account-Based GTM Essentials Certification

Forging the Future of Account-Based GTM.

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