Building a High-Performing ABM Team: Roles, Hiring, Scaling, and Preparing for an AI-Enabled World
Our next ABM Workshop will focus on three foundational pillars: 1.) Build a High-Performance ABM Team: Defining roles, responsibilities, and talent strategies to hire and develop top-tier ABM talent. 2.) Expand ABM Principles Across Functions: How to properly operationalize ABM thinking across integrated marketing, campaigns, and demand generation to create a unified GTM motion. 3.) Adapt to the AI-Driven Buyer: Understand how AI is transforming buyer behavior and how to adapt your ABM strategy in response.
📍 Where: Virtual, Zoom 📆 When: July, 24 ⏰ Starting Time: 12pm ET 👋 With: Kyra Koncar, Senior Manager of Strategic Account Marketing at MongoDB
